Media is a very important asset in any Democratic and Parliamentarian structure of a Sovereign Country like India. The Active and Useful Participation of various media channels like Digital, Print, Electronic, Voice etc. is now much more effective. Either it is the Involvement of Notorious criminal in Indian Politics or a moral responsibility of following election commission guidelines, the media is playing an important role to cover the news, Conducting Debate and make an Analysis. One of the Popular Example of Media Involvement and Projection in Indian Politics is, Time’s now show relating debate and conversations with distinguish Indian Politicians and Political Experts conducting by Arnab Chakroborti. We can always expect a good result in terms of motivating young and educated Indians as well as create awareness among all the people of the country. Social economic and Political impact in human lives is a big concern issue of today. There is also another way of Media Involvement under the umbrella of significant Technological growth in India. We cannot forget the huge impact of Internet on Young and Educated People. Advani has already taken an important step to promote his campaign through online. National Parties like BJP and Congress have increased their party projections through websites, Web banners and Social Media involvement. TV Advertisements of parties like BSP, CONG and BJP are becomes more popular and affective. Although the result will be more interesting after the election but the Positive impact of media involvement is already showing its color. The Recent example of Varun Gandhi’s Controversial comments and the Reactions of Lalu Prasad Jadav on that is now becomes a serious issue. This happens only because of real media involvement in it. Also the money Distribution in Indian Politics is a highlighted topic nowadays everywhere. But we cannot forget about some negative impact of media in our Socio Political life. Media should be much more serious and honest when presenting news. The idea that media should serve the society, particularly in the third world, in solving the problems people are facing has already gained momentum. Journalists, politicians and even the general public are talking about the necessity of harnessing the media.
The important identity of a responsible media is playing an unbiased role in reporting a matter without giving unnecessary hype to attract the attention of the gullible public with the object of making money and money only. After reporting properly the media can educate the public to form their own opinion in the matters of public interest. The media can highlight the short-comings of the official machinery in its functioning, bringing out the sufferings of the public in general. The distribution of true knowledge and right massage will surly bring a desirable success to educate and prepare Indian voter among all sections of society to cast their vote.
